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Ardent Capital GroupArdent Capital Group
Jewellery store, jeweller and watch retail finance Australia
Excellent★★★★★

Jewellery store property finance

Buying the jewellery store premises you trade from

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Thinking of buying your jewellery store premises?

A jeweller can carry a stock holding worth more than the shop it sits in, and not a dollar of it is security for a property loan. The showroom is standard commercial security, so it borrows on the same basis as an office or a warehouse. The stock is working capital and it is funded on its own facility. We are commercial mortgage brokers and we fund the two separately, which is how these purchases actually get approved.

We can help you:

  • Buy the jewellery store or showroom you already trade from
  • Borrow up to 75% to 80% of the property value on standard commercial security. Up to 100% of the purchase price is achievable where you add equity from a property you already own.
  • Fund the strongroom, the safes, the alarm and the showcase fit-out
  • Arrange working capital to carry the stock, separately from the property loan
  • Buy the freehold and lease it back to your operating company
  • Arrange finance for an SMSF purchase of your jewellery store premises
  • Refinance an existing store and fund a showroom refit
  • Improve the rate or conditions on your existing jewellery store debt
  • Free up working capital to build stock ahead of Christmas and the engagement season

Who we help:

  • Established business owners who require finance between $100k to $10M
  • First-time borrowers who need a beginner-friendly strategy
  • Sophisticated borrowers and investors who need a unique strategy and deal structure
  • Urgent, time-sensitive deals that need to move quickly
  • Self-employed and trust-structured borrowers who need their income presented properly
  • Commercial property owners with multi-tenancy plans
Nick Chong, commercial mortgage brokerKevin, commercial mortgage brokerHolly, commercial mortgage broker

Speak to a specialist today

1,000+

loans settled

$500M+

funded

Jewellery store finance

Helping jewellers buy their premises

We help jewellers buy the store they run, whether that is a high street showroom with a bench in the back, a bridal and bespoke studio, a watch specialist, or a freehold bought and leased back to the operating company. We handle the lender research, the structuring and the application from start to finish, and we present the store the way a credit team needs to read it: the property on one basis, the stock on another, and the security fit-out and the insurance set out so nobody has to ask. Whether this is your first store, a second site, or a purchase through a trust or SMSF, we take it to the lenders who fund retail properly.

Funding from $100K to $10M
from over 60 bank & non-bank lenders

  • ANZ
  • Bankwest
  • Bluestone
  • Bank of Queensland
  • Commonwealth Bank
  • Firstmac
  • ING
  • Macquarie
  • NAB
  • Pepper Money
  • Suncorp Bank
  • Thinktank

Jewellery store finance specialists

Jewellery store finance is a specialist area, and it is one we speak with clients about every week, for jewellers buying the premises they trade from. The stores we finance most often include:

  • High street and strip-shop jewellers with a workshop on site
  • Showrooms in enclosed shopping centres
  • Bridal and bespoke jewellers with a bench and a designer in house
  • Watch specialists and dealers in pre-owned watches and jewellery
  • Freehold showrooms bought and leased back to the operating company

In a jewellery store the stock can be worth more than the shop it sits in, and none of it is security for a property loan. The showroom is standard commercial security. The stock is working capital. We fund the two on separate facilities.

Jewellery store and jeweller finance in Australia

Why businesses choose Ardent Capital Group as their broker

Execution and strategy

Strategy first, then execution. We structure your deal properly and take it to the lenders that suit your situation, so you are not approaching each one yourself.

Clear advice for smart lending

Straight answers on LVR, structure and timing, including when a deal does not stack up.

A long-term partner

We stay with you well beyond settlement, with lasting relationships and ongoing support from the team.

Finance types

Jewellery store scenarios we can help finance

Jewellery inverts the usual retail picture. In a jewellery store the stock is worth far more than the fit-out, and it is portable and insured rather than mortgage security, while the premises are an ordinary shop. So we fund the two on separate facilities, and the scenarios below cover the situations we work through most often, starting with the freehold and ending with the stock.

Buying the jewellery store premises you already trade from

You already know what the store earns, the landlord is no longer taking a slice of it, and the lender is looking at a property with a proven operator inside it. A jewellery showroom is standard commercial security: it values on comparable sales and the rent it could command, not on what the business happens to earn and not on what is in the cabinets.

That distinction matters more than most jewellers realise. It puts your store in the same lending bucket as an office or a warehouse rather than the trade-dependent bucket, and that is the bucket that gears higher.

  • Borrow up to 75% to 80% of the property value on standard commercial security
  • The major banks do not publish an owner-occupier limit and assess each file on its merits, so the lender you are taken to matters more than the rate you are first quoted
  • The shop is valued on comparable sales and achievable rent, and the stock and the business are assessed separately, so a strong year in the cabinets does not by itself lift the property value
  • Rent you stop paying to a landlord is added back when a lender tests whether you can service the loan
  • Terms run to 25 to 30 years with the non-bank lenders, against the 10 to 15 years the banks commonly publish on a commercial facility
  • Two to three years of financial statements, BAS lodgements and point-of-sale reports support the income read

Security, the strongroom and why the insurance decides the loan

Jewellers Block is the specialist cover for a jewellery business, and a lender will require it in place with its interest noted on the policy before it settles. It covers your stock, the loose stones, the finished pieces and the precious metals, along with the showcases, the bench tools and the cash, and it covers them on the premises, in transit and at exhibitions and trade shows. It answers burglary, robbery, grab-and-run and substitution, which are the losses a general business policy handles badly or not at all.

Here is the part that decides your loan. Cover can be refused outright where the security measures at the premises are inadequate, and alarms, safes, cameras and a compliant strongroom reduce the premium where they are in place. So the physical security of the shop is a precondition of the insurance, and the insurance is a precondition of the loan. We get that chain settled early, with the insurer and the lender talking to each other, rather than finding it on the settlement checklist.

  • Jewellers Block covers stock, loose stones, precious metals, showcases, tools and cash, on the premises, in transit and at exhibitions
  • It responds to burglary, robbery, grab-and-run and substitution, and a lender will want the policy noted with its interest before settlement
  • Cover can be refused outright if the security measures at the premises are inadequate, so the fit-out is not a detail, it is the gate the insurance passes through
  • Alarms, safes, cameras and a compliant strongroom reduce the premium, and an insurer will specify what it wants before it writes the risk
  • The strongroom, the safes and the security glazing are a fit-out cost, and they are funded as fit-out, not capitalised into the property loan
  • A valuer prices the building and the fit-out that forms part of it, not the safe, so the money you spend on security protects the stock rather than lifting the valuation

Funding the stock, which is working capital and not a property loan

A jeweller can hold more value in the cabinets and the safe than the freehold is worth. It is still not security for a property loan. A mortgagee takes the building, and the building is an ordinary shop. The stock is funded on its own basis, as working capital, through a business overdraft, a line of credit or trade finance.

Be careful who you take advice from here. Inventory finance written against a dealer floor is well established in Australia for motor vehicles and for machinery. There is no equivalent product for jewellery stock, and we could not find one when we went looking. Any broker who tells you otherwise is describing a facility that does not exist. What does exist is working capital, and we arrange it.

  • Stock is funded as working capital, through a business overdraft, a line of credit or trade finance, and it sits outside the property facility
  • Australian inventory lending against a dealer floor is written for motor vehicles and machinery. There is no equivalent for jewellery stock, so treat any claim to the contrary with suspicion
  • Working capital is typically supported by property you already own or by the cash flow of the business, and it is priced on that basis
  • A lender reads stock turn rather than the stock figure on its own, because a slow-moving holding is cash sitting in a cabinet
  • Gold and precious metal prices move the value of your holding without you buying a thing, so the balance sheet figure is not a fixed number
  • Christmas, Valentine’s Day, Mother’s Day and the engagement season pull cash into stock months before it sells, which is the usual reason a jeweller needs a facility at all

Buying the freehold and leasing it to your operating company

Plenty of jewellers hold the store in one entity and trade from another, so the property can be kept for the long run while the business stays where it can be sold or handed on. It is a real structuring conversation and not a technicality, because it changes the security, the tax position and which lender will look at it.

We present the structure to the lender with the ownership and income rationale spelled out, so the credit team is not guessing at why it is set up the way it is.

  • The operating company leases the showroom from the property entity, and that lease must be on commercial terms and documented
  • The stock stays with the operating company, and the working capital facility that funds it is written against that entity
  • Directors and trustees will be asked for personal guarantees regardless of the structure
  • Discretionary trusts, unit trusts and company structures are each read differently by different lenders
  • Some lenders reduce the LVR for trust or company borrowers, so the structure is worth settling before the application goes in
  • Splitting the entities after settlement can trigger stamp duty and capital gains, so it is far cheaper to get right before you sign

An SMSF buying the jewellery store premises

Yes, this can be done, and we arrange it. A self-managed super fund buys the store under a limited recourse borrowing arrangement, the property sits in a separate holding trust, and your operating company leases it back at market rent. It is a solid, compliant structure, and retail premises sit comfortably inside it. It is also unforgiving of detail, and the detail below is where these purchases are won or lost.

We know this sounds complicated. It is, and that is exactly why we do it every day. Reach out and we will guide you through the entire process. We structure the finance and tell you which lenders will take a jewellery store as SMSF security and on what terms, and we bring in the SMSF specialists and licensed advisers who set the fund side up.

  • From 10 August 2026 a new arrangement can only be used for business real property. A shop trading wholly as a business qualifies, and it does not matter whether you or a tenant runs it. A shop with a flat above it on the same title generally does not, which catches a lot of the shop-top strip retail on the market
  • The property sits in a separate holding trust, and the lender's recourse is limited to that one asset
  • Your operating company leases it back in writing, at market rent supported by an independent appraisal, and the rent has to actually be paid, or it can be taxed as non-arm's length income
  • The arrangement funds a single asset, so the business, its stock and its security fit-out are financed separately, outside the fund
  • Cross-collateralisation is not available inside super. The fund needs its own deposit, and the 100% LVR structures available outside super do not apply
  • Lenders cap SMSF lending below a standard purchase, generally between 65% and 80%, and want cash left in the fund after settlement

Refinancing, refitting the showroom or adding a second store

Jewellers rarely refinance for the rate alone. They come to us because the showroom has dated and the pieces are not presenting the way they should, because the insurer has asked for a better safe and a better alarm, or because the property has grown in value since settlement and there is equity sitting in it doing nothing.

We reassess the property on what it is worth now rather than what you paid, and put the equity to work in the store, in the stock, or in the next site.

  • A revaluation on a stronger property market or a completed refit can release equity for the next stage
  • A showroom refit can be built into the facility or drawn against progress invoices as the work is completed
  • An upgrade demanded by your insurer, a better strongroom, a better alarm or new cameras, can be funded and will usually pay for part of itself in premium
  • Refitting in stages keeps the store trading, and lenders prefer a plan that does not shut the doors
  • Releasing equity from the freehold is a far cheaper way to carry stock than most short-term business lending
  • Moving from a lender that has stepped back from retail to one actively writing it

Our complete list of services

  • Buy the jewellery store premises you already trade from
  • Borrow up to 75% to 80% of the property value on standard commercial security
  • Purchase the showroom you currently lease
  • Improve the rate or conditions on your existing finance
  • Fund a showroom refit or a shopfront upgrade
  • Release equity to refit or to fund a second store
  • Fund the strongroom, safes, alarms, cameras and security glazing
  • Finance showcases, display lighting, the workshop bench and point-of-sale
  • Arrange a business overdraft or line of credit to carry your stock
  • Fund the stock build ahead of Christmas and the engagement season
  • Free up your cash flow with working capital
  • Arrange finance for an SMSF purchase of your jewellery store premises
  • Arrange finance through a trust or company structure
  • Bridge a settlement timing gap
  • Refinance and consolidate existing business debt
  • Arrange personal finance for owners, managers and board members

Our process

How it works

1

We understand your scenario

We talk through the property, your business and timeline, and any complexity in your structure.

2

We find the right lender

We match your deal to the lender on our panel best suited to it.

3

You receive clear terms and guidance

We present indicative terms and explain what we recommend, and why.

4

We stay with you beyond settlement

We manage everything through to settlement, then stay in your corner well beyond it, with ongoing support from the team.

Lender features compared

How jewellery store loans compare across lenders

A jewellery showroom is standard commercial security, so more lenders will look at it than most jewellers expect. What varies is how far they will go, how long a term they will write, and whether they will sit a working capital facility alongside the property loan. The right lender depends on the store, the structure and how much trading history you can show.

Jewellery store loan feature Major banks Non-bank lenders Availability
Maximum LVR (owner-occupier)Not published, assessed case by caseUp to 75% to 80%Standard
Valuation basisComparable sales and achievable rentComparable sales and achievable rentStandard
Jewellers Block policy notedRequired before settlementRequired before settlementCritical
Stock fundingOverdraft or line of credit, assessed separatelyOverdraft, line of credit or trade financeSeparate
SMSF purchaseWithdrawn from SMSF lendingUp to 65% to 80%Popular
Interest-only periodsUp to 5 yearsUp to 5 yearsCommon
Loan termCommonly 10 to 15 yearsUp to 25 to 30 yearsFlexible
Approval timeframe*3 to 6 weeks2 to 4 weeksVaries
Best suited forEstablished jewellers buying prime freeholdSecondary locations, higher LVR, trust and company structures

*IMPORTANT: These are indicative figures only. Terms, LVRs and approval timeframes vary with borrower capacity, security type and individual lender criteria, and are subject to change. Figures are a general guide, not a quote or an offer of finance, and not a representation that finance is available on these terms.

Frequently asked questions

Why choose Ardent Capital Group as your broker?

Ardent Capital Group brings the same method to every client: execution and strategy, clear advice for smart lending, and long-term growth. That means the right lender, structure and timing, straight advice so you borrow with confidence, and today's deal built toward where you want to be tomorrow. We are specialists in helping business owners secure finance to purchase their own property, and we understand the complex structures that often sit around it, including multiple trusts, holding companies and self-managed super funds. A secure, fitted-out jewellery premises trades and holds its value differently from ordinary retail, and the loan is built around how specialty retail actually reads to a lender. When the business grows or a second site comes into view, we are still alongside you well past settlement. Every figure is subject to serviceability, lender appetite and approval.

What LVR can I get to buy my jewellery store premises?

Standard commercial security like a jewellery showroom typically gears to 75% to 80% of the property value. Add equity from a property you already own and a cross-collateralised structure can reach up to 100% of the purchase price. The exact number depends on your file, so talk to us.

Is a jewellery store treated as a specialised property by lenders?

No, and this is the most common misconception we correct. A jewellery showroom is standard commercial security, in the same bucket as an office or a warehouse. It is valued on comparable sales and the rent it could command, not on what your business earns and not on what is sitting in the cabinets. That is quite different from a pub, a motel or a service station, where the property and the trade are valued as one thing and the lending gears lower as a result. Being in the standard bucket is why a jewellery freehold borrows further than most jewellers expect.

Can I borrow against my stock?

Not against the property loan, no. You may well carry a stock holding worth more than the shop it sits in, but a mortgagee takes the building, and the building is an ordinary shop. Your stock is funded as working capital instead, through a business overdraft, a line of credit or trade finance, and those facilities are usually supported by property you already own or by the cash flow of the business. We arrange the property loan and the working capital facility together, so the whole store is funded rather than half of it.

Is there a lender who will finance my inventory the way a car dealer finances a showroom floor?

No. Inventory lending against a dealer floor is well established in Australia for motor vehicles and for machinery, and it is a genuinely useful product in those industries. There is no equivalent product for jewellery stock. We went looking for one and it does not exist, so if a broker tells you they can arrange it, they are describing a facility they cannot deliver. What is real, and what we do arrange, is working capital: an overdraft, a line of credit or trade finance sized to the stock you need to carry and the season you need to carry it for.

What is Jewellers Block insurance and why does it affect my loan?

Jewellers Block is the specialist cover for a jewellery business, and it is the policy a lender will require in place, with its interest noted, before it settles. It covers your stock, including loose stones, finished pieces and precious metals, along with showcases, bench tools and cash, and it covers them on the premises, in transit and at exhibitions and trade shows. It responds to burglary, robbery, grab-and-run and substitution. The reason it decides your loan is this: cover can be refused outright where the security measures at the premises are inadequate. No adequate security means no policy, and no policy means no settlement. Alarms, safes, cameras and a compliant strongroom reduce the premium where they are in place. We settle that chain early with the insurer and the lender, so it is not sitting on the settlement checklist a week out.

Does the strongroom add to the property valuation?

Not in the way jewellers hope. A valuer prices the building and the fit-out that forms part of it, on comparable sales and achievable rent, and a safe or a strongroom is a fit-out item that serves your trade rather than the next occupier’s. So the money you spend on security earns its keep by protecting the stock and by making the insurance writable, not by lifting the number the valuer returns. That is exactly why we fund the security fit-out as fit-out and keep it out of the property facility.

Can I buy the store I currently lease?

Yes, and it is the most common jewellery store purchase we do. Because you already trade from the store, you know exactly what it earns, the lender can see a proven operator in the premises, and the rent you stop paying to your landlord is added back when a lender tests whether you can service the loan. The lease you are currently on is also the best available evidence of what the property is worth to a tenant, which helps the valuation rather than hindering it.

What trading history and documents do I need to apply?

For a full-doc application, most lenders want two to three years of business financial statements and tax returns for the store, BAS lodgements, personal tax returns for all guarantors, the contract of sale, the lease, point-of-sale reports showing the sales mix across new jewellery, bridal, watches, repairs and custom work, a current stock valuation, and the Jewellers Block policy or a quote for it. Jewellery revenue is seasonal and the average sale is high, so a lender is reading stock turn and consistency across the year rather than a single strong quarter. Plenty of jewellers do not fit a standard full-doc assessment neatly. Alt-doc and low-doc routes exist, supported by an accountant’s declaration, BAS lodgements and business bank statements, at a slightly higher rate. We work through your income situation upfront to identify the best approach.

Can I use my SMSF to buy my jewellery store premises?

Yes, it is possible, and we arrange these. Retail premises sit comfortably inside an SMSF purchase, more comfortably than most asset classes. It is also one of the more intricate purchases in commercial finance, and the detail is what decides whether it works. The fund borrows under a limited recourse borrowing arrangement, so the store sits in a separate holding trust and the lender can only come after that one property. From 10 August 2026 a new arrangement can only be used for business real property. A shop trading wholly as a business qualifies, and it does not matter whether you or a tenant runs it. A shop with a flat above it on the same title generally does not, which catches a lot of the shop-top strip retail on the market. Your operating company leases the store back from the fund, in writing, at market rent supported by an independent appraisal, and the rent has to actually be paid. Cross-collateralisation is not available inside super, so the fund needs its own deposit and the 100% LVR structures described elsewhere on this page do not work here. Lenders cap SMSF lending below a standard purchase, generally between 65% and 80%, and want cash left in the fund after settlement. We know this sounds complicated. It is, and that is exactly why we do it every day. Reach out to our team and we will guide you through the entire process. We structure the finance, tell you which lenders will take a jewellery store as SMSF security and on what terms, and bring in the SMSF specialists and licensed advisers who set the fund side up. You will not be working it out on your own. Get that right and it is a solid, compliant structure. The stock stays outside the fund and is financed separately.

What if I am buying the business but not the building?

Then there is no property for a lender to mortgage, and it becomes a different kind of loan. You are buying goodwill, fit-out, plant and stock, along with the right to occupy under a lease, so the funding comes from your cash flow, from security you already hold, and from equipment finance over the plant. The loan term is also capped by the years left on the lease, so the more time your lease has to run, the longer the loan can be. In jewellery the stock is usually the largest line in the price, and it is bought and funded as working capital rather than as part of a term loan. We can arrange this, and we will tell you plainly which parts of it are fundable before you spend money on due diligence.

How long does my retail lease have to run?

It depends on your state, and the rule most people repeat is wrong. There is no statutory minimum term in New South Wales, where it was repealed in 2017, or in Queensland, which never had one. Victoria, South Australia, Western Australia, the ACT, the Northern Territory and Tasmania each set a five year default, and even there it can be waived by certificate. If you are buying a business rather than the freehold, what matters commercially is not the statutory minimum but how many years you actually have left, because that caps your loan term.

Can you help if my bank has declined my application?

Often, yes. A decline usually means the store went to a lender whose appetite did not match it, not that the store is unfundable. Two causes come up again and again: a credit team treating a jewellery store as a specialised trading asset when it is standard commercial security, and a file that tried to carry the stock inside the property loan instead of funding it as working capital. Non-bank and specialist lenders assess retail differently and several publish an LVR the majors will not commit to in writing. We will give you a straight answer on whether it is fundable elsewhere.

Why use a broker rather than going direct to my bank?

Going direct means one lender’s appetite and one set of criteria. In jewellery the spread between lenders is unusually wide: the majors do not publish an owner-occupier commercial LVR at all, while several non-banks publish 75% to 80% in their product guides, and the loan terms differ by more than a decade. There is also a second facility to place, because the stock has to be funded somewhere, and the lender who writes the best property loan is not always the one who writes the best overdraft alongside it. A specialist broker knows which lenders are genuinely writing retail this quarter and how each one reads a jeweller. Presenting a store to the wrong credit team is how a fundable purchase gets declined.

Do you charge any fees for your service?

Most of the time, no. We are paid a commission by the lender once your loan settles. Where a purchase requires significant preparation, a small mandate fee may apply, and we will always be upfront about this before work begins.

What areas do you service?

Although we are based in Sydney, we service clients across all major Australian cities, including Melbourne, Perth, Brisbane, the Gold Coast, Adelaide, Canberra and Hobart, along with their surrounding regional areas. Wherever your store is located, we can arrange your finance.

What other finance can you assist with?

Although our main speciality is property loans for business owners, we also assist with jewellery store fit-out finance and working capital for jewellers. On asset finance, that covers the strongroom, safes, alarms, cameras and security glazing, along with showcases, display lighting, workshop benches, laser welders and polishing plant, point-of-sale systems and vehicles. On working capital, we arrange business overdrafts, lines of credit and trade finance to carry your stock through Christmas and the engagement season, to fund a showroom refit between trading peaks, and to cover wages.

I've been a business owner for a few years now, but this will be my first loan. Are you beginner friendly?

Yes. That is our core ethos, helping you understand the right strategy, structure and clear advice from the very first conversation. Our main borrower profiles are jewellers and retail owner-occupiers seeking finance from $100,000 upwards, and buying the shop you already trade from is very often a first commercial purchase, so it is well within our wheelhouse. We will walk you through what the property will actually value at, how the stock gets funded, why your insurer has a say in your settlement, and the deposit you will genuinely need, before you commit to anything.

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Your commercial finance partner at every stage.

Nick Chong

Ardent Capital Team

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