
Business loans for e-commerce and online retailers
Inventory working capital and cash flow for online retailers
Looking for a business loan for your online store?
At Ardent Capital Group, we help e-commerce retailers access finance for inventory ahead of peak season, a bulk order at supplier discount, warehouse racking and fit-out, marketing spend ahead of the revenue, a competitor acquisition, and a move to a larger warehouse.
We can help you:
- Buy inventory ahead of a peak season or a sales spike
- Fund a container buy-up or a bulk order at supplier discount
- Bridge the gap between paying suppliers and selling through
- Open a business overdraft or line of credit over your trading account
- Fund warehouse racking, shelving and fit-out
- Add forklifts and material handling as the warehouse grows
- Fund marketing and advertising spend ahead of the revenue it drives
- Acquire a competitor, a brand or a complementary store
- Cover an ATO, BAS or PAYG obligation
- Move to a larger warehouse or a third-party logistics arrangement
Who we help:
- Established online retailers funding inventory ahead of sell-through
- Direct-to-consumer brands scaling stock and marketing together
- Seasonal stores buying up before a peak trading window
- Marketplace and multi-channel sellers carrying stock across platforms
- Importers and container buyers paying suppliers well before the sale
- Trust and company structured borrowers who need their trading read properly



Speak to a specialist today
1,000+
loans settled
$500M+
funded
E-commerce and online retail funding
Funding for inventory buy-ups, peak season and expansion
We arrange business loans and working capital for e-commerce and online retail businesses, from overdrafts and lines of credit through to inventory and trade finance, unsecured and secured term loans, warehouse equipment and acquisition funding. Online retailers hold their value in stock and sell-through rather than a shopfront, so the trading account and the inventory cycle are what a lender reads. We find the lenders that fund online retail properly, then size the facility to the gap between paying suppliers and collecting on the sale.
Funding from $100K to $100M
from over 60 bank & non-bank lenders
- ANZ
- Bankwest
- Bluestone
- Bank of Queensland
- Commonwealth Bank
- Firstmac
- ING
- Macquarie
- NAB
- Pepper Money
- Suncorp Bank
- Thinktank
E-commerce finance specialists
Online retail lending is a specialist area, and one where the cash gap between buying stock and selling it through drives the whole structure, from a store funding a peak-season buy-up to one acquiring a competing brand. Value that sits in inventory rather than property makes cash flow the thing to get right. The facilities we arrange most often include:
- –Business overdrafts and revolving lines of credit
- –Inventory and trade finance for stock buy-ups
- –Unsecured business loans on strong trading
- –Secured business term loans and cash flow finance
- –Unsecured business loans on trading strength
Limits are sized to your inventory cycle and sell-through rather than a single strong month, and on revolving facilities interest is charged only on the drawn balance. Many facilities are assessed off your BAS and recent bank statements rather than full financials. For the warehouse behind the stock, we arrange warehouse racking finance against the equipment itself, so kitting out a bigger space need not tie up the cash you buy inventory with.
Why businesses choose Ardent Capital Group as their broker
Execution and strategy
Strategy first, then execution. We structure your deal properly and take it to the lenders that fit how you trade, so you do not have to knock on every door.
Clear advice for smart lending
Straight answers on structure, limits and timing, including when a stock buy-up is better funded on an inventory line than off your overdraft.
A long-term partner
We stay with you well beyond settlement, growing the facility as you scale the range, move warehouses or buy the next brand.
E-commerce loan types
What we fund for online retailers
Funding needs differ from one online retailer to the next. A store buying up before a peak needs a different facility to one fitting out a bigger warehouse or acquiring a competitor. Below is an overview of the most common situations we help e-commerce businesses with.
Working capital and cash flow
An online retailer's cash is locked in stock. You settle suppliers, freight and duty long before the inventory sells, so a peak-season buy-up or a fast-growing product line can leave the account tight even when demand is strong.
We match the product to the shape of the gap, from a revolving line for the run into a peak to a term facility for a step change in stock holding. It keeps suppliers paid and the ad spend running without draining the cash you need for the next order.
- Structured as a revolving line, short-term loan or inventory facility
- Sized to the peak of the cash gap, not annual turnover
- Suits seasonal buy-ups, container orders and rapid growth
- Can bridge a quarterly BAS or PAYG obligation
- Assessed on trading history and the pattern of receipts
- Repaid as the stock sells through and cash comes in
- Faster access where the facility is unsecured
Inventory and trade finance
Inventory and trade finance funds the stock itself, covering suppliers, freight and duty on a container or a bulk order so you can buy at the right price and quantity without draining the trading account. It is built for the gap between paying for goods and selling them through.
We place it with lenders that fund online retail inventory cycles, size the limit to your reorder pattern and sell-through, and set repayments to fall as the stock converts to sales rather than on day one.
- Funds supplier payments, freight and duty on stock
- Suits container buy-ups, bulk orders and supplier discounts
- Limit sized to reorder cycle and sell-through, not a round number
- Can revolve so it is available for the next order once repaid
- Often assessed on BAS, bank statements and stock turn
- Repayments timed to when the inventory sells
- Frees the overdraft for marketing and day-to-day costs
Business overdraft and line of credit
A business overdraft or revolving line of credit sits over your trading account and covers the gap between money going out on stock and orders converting to sales. You draw against an agreed limit as costs fall due and repay as receipts land.
We size the limit to your actual cash cycle rather than a round number, weigh a property-secured facility against an unsecured one, and place it with a lender whose appetite matches online retail rather than a generalist credit desk.
- Interest charged on the drawn balance, not the approved limit
- Assessed on BAS lodgements and three to six months of bank statements
- Limits commonly reviewed each year against turnover
- Line fees and establishment costs differ between bank and non-bank lenders
- Unsecured limits generally capped lower than property-secured facilities
- Redraw available without reapplying once the limit is set
- Suits stores carrying stock through a build-up to peak
Unsecured business loans
An unsecured business loan gives you a lump sum without registering a mortgage over property, priced on the strength of your trading rather than the value of your assets. It suits established online retailers that want funding quickly and would rather keep the family home out of the structure.
Many lenders assess these on a low-doc basis from your BAS and bank statements rather than full year-end financials, which suits a store whose accounts lag its current run rate. We assess whether unsecured is the right call or whether a secured position would give you the size you need, then place it with a lender that understands how online retail trades.
- Generally available from 12 months of consistent trading history
- Often assessed from bank statements and BAS without full financials
- Terms commonly run from one to three years
- Faster to arrange than a property-secured facility
- Directors' guarantees typically required
- Limits smaller and rates higher than secured equivalents
- Suits stock buy-ups, marketing pushes, tax bills and short-term working capital
Warehouse racking and material handling
Asset finance funds the gear a growing warehouse runs on, from racking and shelving to forklifts and packing benches, including material handling finance against the equipment itself. The asset usually serves as the security, so your inventory and working capital lines stay free for stock.
Whether you are fitting out a larger space, adding a mezzanine and racking, or bringing pick and pack in house, we match the finance to the working life of the asset and place it with a lender that funds this kind of equipment. It keeps a large capital purchase off the overdraft and turns it into a predictable monthly repayment.
- Secured against the equipment being financed
- Chattel mortgage, lease or rental structures available
- Terms typically matched to the life of the asset
- Covers racking, shelving, forklifts and packing equipment
- Often assessed on bank statements and BAS for established operators
- New and used equipment both fundable
- Frees up cash and property security for inventory
Buying or refinancing your warehouse
When you are buying the warehouse your store operates from, or refinancing an existing loan, this is a commercial property deal rather than a working capital one. Owning the space takes a rising rent out of your cost base and builds an asset alongside the business.
The structure matters, and property brought into the picture can also support a larger working capital position. If your deal is primarily a property purchase, our commercial property team handles it end to end through our warehouse property finance service.
- Owner-occupier and investment structures both catered for
- Terms commonly run to fifteen or twenty five years
- Trust, company and SMSF structures catered for
- Refinance to release equity or move onto better terms
- Property security can support a larger inventory facility alongside
- Can combine the premises purchase with racking and fit-out finance
- Subject to serviceability, valuation, lender appetite and approval
Our complete list of services
- Working capital and cash flow finance
- Inventory and trade finance for stock buy-ups
- Business overdrafts and lines of credit
- Unsecured business loans on trading strength
- Secured business term loans
- Warehouse racking, material handling and fit-out finance
- Marketing and advertising spend funding
- Acquisition and expansion funding
- Refinancing existing facilities
- ATO, BAS and PAYG bridging
- Invoice and receivables finance
- SMSF commercial property finance
Our process
How it works
✓We understand your scenario
We talk through your inventory cycle, your peak trading windows, the suppliers you buy from and the timing you are working to.
✓We find the right lender
We match your deal to the lender on our panel best suited to it.
✓You receive clear terms and guidance
We present indicative terms and explain what we recommend, and why.
✓We stay with you beyond settlement
We manage everything through to settlement, then stay in your corner well beyond it, with ongoing support from the team.
Lender criteria for e-commerce
How lenders compare on e-commerce finance
Business loans are assessed on trading history, cash flow and security, and priorities differ by deal. Major banks offer lower rates on tighter criteria and full financials, while non-bank lenders can fund larger, faster or on lighter security and documentation.
| Business loan feature | Major banks | Non-bank lenders | Availability |
|---|---|---|---|
| Maximum facility | Large, security-dependent | To structured facilities up to $100M* | Standard |
| Secured vs unsecured | Property preferred, unsecured available | Secured or unsecured options | Important |
| Invoice finance advance rate | Around 80% | 80 to 90% of invoice value | Common |
| Interest basis | On drawn balance or term loan | Drawn balance, term, or fee-based | Varies |
| Documentation | Full financials typically required | Low-doc options on bank statements and BAS | Common |
| Approval timeframe* | 1 to 3 weeks | 1 to 10 business days | Varies |
| Best suited for | Strong balance sheets, property security, sharper rates | Faster access, lighter security, larger structured facilities | — |
*IMPORTANT: These are indicative figures only. Terms, LVRs and approval timeframes vary with borrower capacity, security type and individual lender criteria, and are subject to change. Figures are a general guide, not a quote or an offer of finance, and not a representation that finance is available on these terms.
Frequently asked questions
What makes Ardent Capital Group the right broker for you?
Ardent Capital Group brings the same method to every client: execution and strategy, clear advice for smart lending, and long-term growth. That means the right lender, structure and timing, straight advice so you borrow with confidence, and today's deal built toward where you want to be tomorrow. We are specialists in helping business owners secure finance to purchase their own property, and we understand the complex structures that often sit around it, including multiple trusts, holding companies and self-managed super funds. Through that work we also understand what the business needs from its cash flow, and where an overdraft or line of credit fits for working capital. To a generalist credit desk, an online retailer with cash tied up in stock and no shopfront can read as thin, because the value sits in inventory, sell-through and the customer base rather than in bricks. Our role is to know the bank and non-bank lenders, more than sixty across our panel, that fund inventory cycles and read a growing store on its numbers. That relationship carries from your first stock facility through to the acquisition that doubles the range. Every figure is subject to serviceability, lender appetite and approval.
Should I use a secured or unsecured facility?
It depends on how quickly you need it and what you are willing to offer as security. Unsecured facilities are assessed mainly on trading strength and can be arranged in days, which suits a limit of $100K to $500K for a stock buy-up or a marketing push. Secured facilities, backed by property, support larger amounts and price better, and make sense once you are funding a warehouse purchase or an acquisition. Most established stores end up with a mix, and we shape which sits where.
How much can I borrow?
It depends on your trading, your structure and the purpose, but lending here commonly runs from $100K to well into seven figures, and our range extends to $100M for larger operators. Online retailers are read on the trading account, the inventory cycle and sell-through rather than a shopfront, so the numbers behind the store carry the case. The binding constraint is usually serviceability rather than security, and we shape the funding early so you know your number before you commit.
Can I finance warehouse racking and material handling?
Yes, and the equipment is normally the security rather than any property. Warehouse racking, shelving, forklifts and packing gear can all be funded new or used, and a full fit-out can go on one facility. Terms are typically matched to the life of the asset, and established businesses can often be assessed on bank statements and BAS rather than full financials. Keeping the fit-out on asset finance leaves your inventory and working capital lines free for stock.
How do you fund an inventory buy-up before a peak season?
With an inventory or trade line sized to the order and your sell-through, so you can pay suppliers, freight and duty ahead of the sale. Taking on a container or a bulk buy ties up cash while it lands, sells and converts, so the facility needs to carry the whole gap rather than just the deposit. We size it to your reorder cycle and set repayments to fall as the stock moves, ideally opened when you are planning the buy rather than when the invoice is already due. Subject to serviceability and lender approval.
Do I need to put up property to get funding?
No. Plenty of online retailers fund growth without touching the family home, either through unsecured facilities assessed on trading, an inventory line against the stock, or asset finance against the warehouse equipment. Property security does support a larger limit and a better rate, so it is worth considering once you are borrowing well into seven figures. The choice is yours, and we will show you what each option costs before you commit.
Can I get a low-doc facility from my BAS and bank statements?
Yes. Many lenders assess established businesses on 6 to 12 months of bank statements and recent BAS rather than full year-end financials, which suits stores whose accounts lag the current run rate. It works best where the trading account shows regular receipts and the ATO position is current. If you have a payment plan in place, say so early, because several lenders will still proceed when it is disclosed and being met.
Can you help me buy the warehouse my business operates from?
Yes, and it is a commercial property deal rather than a working capital one. Owning the warehouse takes a rising rent out of your cost base and builds an asset alongside the business, and owner-occupiers can generally borrow a higher proportion than a passive investor would. Bringing property into the structure can also support a larger inventory position. Our commercial property team handles these end to end through our warehouse commercial mortgage service.
Can you fund marketing spend or an acquisition?
Yes. Advertising ahead of revenue is a genuine working capital need for an online retailer, and a short-term or revolving facility can carry the spend until the sales it drives come in. For an acquisition, whether a competitor, a brand or a complementary store, we structure a term facility around the combined trading and the value you are buying. Both are sized to serviceability and shaped early so you know your number before you move. Subject to lender appetite and approval.
Do you charge any fees for your service?
Most of the time, no. We are paid a commission by the lender once your facility settles. Where a deal requires significant preparation or involves unusual complexity, a small mandate fee may apply. We will always be upfront about this before any work begins.
What areas do you service?
Although we are based in Sydney, we service clients across all major Australian cities, including Melbourne, Perth, Brisbane, the Gold Coast, Adelaide, Canberra and Hobart, along with their surrounding regional areas. Wherever your business is located, we can arrange your finance.
What other finance can you assist with?
Although our main speciality is property loans for business owners, such as a property loan for your fulfilment warehouse, we also assist with racking and fulfilment equipment finance and working capital. On asset finance, that covers material handling finance, racking and warehouse fit-out. On working capital, we arrange business overdrafts, lines of credit, inventory and trade finance. We also arrange commercial mortgages if you are buying or refinancing the warehouse your store operates from.







